Which psychological tactic is most commonly employed in movie theater concession layouts to increase average purchase size?

Movie theaters make up to 85% of their profits from concession sales, not ticket sales. This is why the psychology of product placement and consumer behavior in theaters has been meticulously studied and optimized over decades. From strategic aroma distribution to carefully designed menu boards, everything is engineered to maximize your spending. Test your knowledge about the psychological tactics used in cinema retail experiences!

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Placing the highest-margin items (like popcorn) in the center of visual displays where eyes naturally land first
Offering the largest sizes first in both menu displays and verbal interactions to establish an anchor price
Using red and yellow color schemes exclusively as they've been proven to increase hunger response
Positioning healthier options prominently to reduce customer guilt, leading to additional impulse purchases