Which of these food products had the most successful first-year launch in retail history, generating over $1 billion in sales within its initial 12 months?

Product launches in the food industry can make or break brands. Some food product debuts have become legendary for their innovation, marketing strategy, or cultural impact. This trivia question tests your knowledge about one of the most successful food product launches in retail history. Do you know which iconic food item took the market by storm and changed its category forever?

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Impossible Burger (plant-based meat)
Doritos Locos Tacos (Taco Bell's collaboration with Frito-Lay)
Oatly Oat Milk (dairy alternative)
Beyond Meat Sausages (plant-based protein)