Which outdoor apparel company launched the groundbreaking '1% for the Planet' initiative in 2002, pledging to donate 1% of total sales to environmental organizations regardless of profitability?

The natural world has inspired numerous successful brand collaborations over the years. Conservation organizations often partner with commercial brands to raise awareness and funding for environmental causes. These partnerships can generate millions in conservation funding while providing companies with enhanced brand reputation. Test your knowledge about one of the most iconic and enduring conservation-commercial partnerships in history!

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Patagonia
The North Face
REI Co-op
Columbia Sportswear