Which Broadway musical holds the record for the highest merchandise sales per attendee, pioneering a retail strategy that influenced the entire performing arts industry?

The performing arts industry doesn't just sell tickets - it creates memorable brand experiences through merchandise. Major theatrical productions have transformed into retail powerhouses with sophisticated product strategies. This trivia tests your knowledge of the innovative retail approaches that have revolutionized performing arts merchandising and created new revenue streams beyond the stage.

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The Lion King
Hamilton
Wicked
The Phantom of the Opera