Which mythological creature was analyzed in a landmark 2019 consumer psychology study for having the most positive impact on purchase intent when used in product branding?

Throughout history, mythology and folklore have inspired powerful brand mascots and marketing strategies. From Nike's winged goddess of victory to Starbucks' siren, mythological figures have been repurposed to create memorable consumer experiences. This poll tests your knowledge about how ancient legends have been transformed into modern retail psychology and branding.

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Phoenix (representing renewal and transformation)
Dragon (representing power and protection)
Unicorn (representing purity and rarity)
Griffin (representing strength and majesty)