Which Broadway musical partnered with American Express in 2015 to create a groundbreaking marketing campaign that included exclusive pre-sale tickets and resulted in record-breaking advance sales?

The performing arts world has seen some remarkable marketing transformations over the years. Theater productions, dance companies, and musical performances have had to adapt their promotional strategies to reach modern audiences while maintaining artistic integrity. This trivia question focuses on one of the most successful brand collaborations in Broadway history that revolutionized how performing arts productions are marketed to younger generations.

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