Which brand paid a record $110 million for product placement across the entire James Bond film 'Spectre' (2015), resulting in one of the most expensive product placement deals in film history?

Product placement has become a sophisticated art form in modern film and television, with brands paying millions for strategic visibility in blockbuster productions. This integration of commercial products into entertainment not only generates revenue for studios but can significantly boost a brand's visibility and cultural relevance. Test your knowledge about this fascinating intersection of marketing and entertainment that shapes viewer perceptions and influences consumer behavior.

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Heineken
Sony
Aston Martin
Heineken, Sony, and Aston Martin collectively