Which major retail brand launched the innovative 'Broadway at Bloomingdale's' campaign that featured exclusive merchandise collections designed by Broadway costume designers?

The performing arts industry has increasingly embraced brand partnerships as a way to fund productions and extend cultural reach. From branded theater venues to show merchandise and celebrity endorsements, the commercial side of performing arts has evolved significantly. Test your knowledge about these unique collaborations between artistic expression and marketing innovation in the theater world.

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Bloomingdale's
Macy's
Nordstrom
Saks Fifth Avenue