Which publishing house mascot was specifically designed to be recognizable and reproducible at any size, based on the founder's belief that 'good books should be available to everyone at low cost'?

Brand mascots in publishing and literature have helped define iconic book series and publishing houses for generations. From penguin logos to animated characters, these mascots have become cultural touchstones in the literary world. This poll tests your knowledge of the strategic branding decisions behind some of the most recognizable literary mascots and how they've shaped consumer psychology and brand identity in the arts and literature industry.

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Penguin Books' penguin
Random House's house illustration
HarperCollins' torch
Faber & Faber's ff logo