Which groundbreaking digital marketing strategy did 'Hamilton' implement in 2015-2016 that transformed Broadway ticket sales and has since been widely adopted by other productions?

The performing arts industry, especially Broadway theater, has undergone significant digital transformation in recent years. From virtual performances during the pandemic to innovative ticket pricing models, theaters have embraced technology to reach new audiences and maximize revenue. This poll tests your knowledge about one of Broadway's most successful digital marketing campaigns that revolutionized audience engagement and ticket sales strategy.

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The #Ham4Ham lottery, which offered $10 front-row tickets via digital lottery and created viral social media content with outdoor mini-performances
The 'Broadway Blackout' campaign where all online ticket sales were suspended for 24 hours to create artificial scarcity
The 'Your Seat, Your Price' model where audience members could name their own ticket price online and receive random seat assignments
The 'Virtual First Row' subscription that allowed remote viewers to access livestreamed performances before tickets were available to in-person audiences