Which innovative influencer marketing campaign resulted in a song breaking the record for the fastest track to reach 1 billion streams on Spotify in 2019?

The music industry has embraced influencer marketing as a powerful promotional tool. Artists and labels now collaborate with social media personalities to reach new audiences and drive streaming numbers. This trivia question tests your knowledge about how influencer marketing has transformed music promotion in the digital era.

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Old Town Road's TikTok challenge that encouraged users to transform into cowboys
Drake's 'In My Feelings' Kiki dance challenge on Instagram
Ed Sheeran's 'Perfect' wedding proposal contest on YouTube
Billie Eilish's 'Bad Guy' remix campaign with fan-created alternative verses