Which retail giant partnered with Broadway's 'Hamilton' in 2019 to create the first-ever permanent theatrical retail experience inside a major department store?

The performing arts industry has evolved significantly in how it monetizes productions beyond ticket sales. Theatrical merchandise has become a crucial revenue stream for Broadway shows, with innovative retail partnerships transforming how fans engage with their favorite productions. This poll tests your knowledge about a groundbreaking retail partnership that revolutionized Broadway merchandise and created new standards for theatrical retail experiences.

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Bloomingdale's
Macy's
Nordstrom
Saks Fifth Avenue