Which Broadway musical holds the record for highest brand value, with a global franchise worth estimated at over $8.1 billion as of 2022?

The performing arts industry isn't just about standing ovations and encore performances—it's big business too! Broadway shows and major theatrical productions represent massive brand investments with carefully managed brand values. Test your knowledge about the financial side of the footlights in this performing arts brand value trivia question that separates the industry insiders from casual theatergoers.

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• The Lion King
• Hamilton
• The Phantom of the Opera
• Wicked

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