Which streaming service pioneered the 'all-at-once' season release marketing strategy for their original scripted series, changing how viewers consume TV shows?

The film and television industry has undergone massive transformation with the rise of streaming platforms. These companies have revolutionized not just how we consume content, but also how entertainment products are marketed to audiences. This trivia question focuses on an innovative marketing strategy that changed the game for promoting original streaming content and helped establish a new paradigm in the industry.

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Netflix with 'House of Cards' in 2013
Hulu with 'The Handmaid's Tale' in 2017
Amazon Prime with 'Transparent' in 2014
HBO Max with 'Game of Thrones' in 2011