What percentage of Nike's total sales did the company announce it wanted to generate through direct-to-consumer channels (Nike Direct) by 2020 when it launched its 'Consumer Direct Offense' strategy in 2017?

In 2017, Nike announced a major shift in its retail strategy that would dramatically change how the sportswear giant approached the market. This strategic pivot, known as the 'Consumer Direct Offense,' fundamentally transformed Nike's relationship with traditional retailers and accelerated the company's direct-to-consumer business. Test your knowledge about this influential retail strategy that has since been widely emulated across the sports industry.

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