Which company transformed the Japanese tradition of 'furoshiki' (fabric wrapping) into a successful global product line that revitalized interest in this ancient practice?

Traditional cultural practices have increasingly become valuable brand assets in today's global marketplace. Companies that effectively incorporate cultural heritage elements into their brand strategy often create deeper emotional connections with consumers and distinguish themselves in competitive markets. This poll explores how one major company successfully transformed a traditional cultural practice into a global product phenomenon, creating new markets while preserving cultural authenticity.

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MUJI, with their 'Furoshiki Collection' that modernized traditional wrapping cloths for contemporary storage and gift-giving
Hermès, whose 'Carrés' silk scarves were marketed as luxury furoshiki alternatives, complete with wrapping tutorials
Uniqlo, through their 'Furoshiki Project' featuring artist collaborations that brought traditional wrapping methods to international markets
IKEA, whose limited edition 'KNYTA' textile collection reinterpreted furoshiki as sustainable packaging alternatives