Which film franchise pioneered the concept of dedicated retail spaces within major department stores that transformed seasonally with each new film release?

The film and television industry has transformed how products are launched, marketed, and consumed. Product placement and retail tie-ins have become sophisticated marketing strategies that can make or break a film's financial success. This trivia question explores how a major studio innovated retail strategy for one of cinema's most beloved franchises, creating a blueprint that many entertainment properties follow today.

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Harry Potter (Warner Bros.)
Star Wars (Lucasfilm/Disney)
Marvel Cinematic Universe (Marvel/Disney)
Jurassic Park/World (Universal)