Which market research finding dramatically changed how major telescope manufacturers positioned their brands after 2015?

Astronomy retail has evolved significantly over the past decade, with specialized brands developing sophisticated marketing strategies to capture the attention of both amateur stargazers and professional astronomers. This poll tests your knowledge of a notable market research insight that transformed how telescope manufacturers approach their brand positioning in the competitive astronomy equipment market. Can you identify the correct marketing research finding that led to a major shift in astronomy retail?

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Discovery that 68% of premium telescope buyers make purchase decisions based primarily on optical coating specifications rather than magnification power
Evidence that astronomy software compatibility became the #1 purchase consideration, leading to a shift away from hardware-focused marketing
Research showing that social media astronomy communities influenced purchasing decisions more than traditional astronomy publications
Data indicating customers under 30 preferred portable computerized telescopes over traditional designs by a 3:1 margin