Which color psychology strategy did HBO use in its 2022 brand refresh for streaming service HBO Max (before becoming Max), specifically chosen to differentiate from Netflix's red?

Film studios and streaming platforms invest millions in brand colors that psychologically influence viewer perceptions. From the recognizable red of Netflix to the blue tones of Disney+, color choices in film and television marketing are carefully crafted to evoke specific emotional responses and strengthen brand recognition. This poll tests your knowledge of how color psychology is strategically deployed in the entertainment industry's visual branding and marketing materials.

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Deep purple gradient, evoking creativity and premium quality
Bright yellow, suggesting optimism and youthful energy
Forest green, representing growth and environmental consciousness
Orange-gold palette, conveying warmth and accessibility