Which government loyalty program was the first to use a points-based system where citizens could earn rewards for civic participation such as voting, attending town halls, and using digital government services?

Government agencies worldwide have been implementing citizen loyalty and engagement programs to improve public participation and satisfaction with government services. These programs often borrow techniques from private sector customer retention strategies but face unique challenges in the public sector. Test your knowledge about these innovative government loyalty initiatives that are reshaping citizen-government relationships.

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