What unique marketing strategy has Tesla primarily relied on instead of traditional paid advertising to promote its vehicles?

In 2016, Tesla made a bold marketing decision that broke industry norms and transformed how automotive companies approach advertising. This revolutionary strategy has since been studied in business schools worldwide as a case study in effective brand building. Test your knowledge about Tesla's unconventional approach to marketing its vehicles in an increasingly competitive electric vehicle market.

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Referral programs where existing customers earn rewards for bringing in new buyers
Celebrity endorsements featuring A-list Hollywood stars using their vehicles in daily life
Massive product placement deals with major film studios for featuring Tesla vehicles in blockbuster movies
Exclusive subscription-based test drive clubs for potential high-net-worth customers