Which celebrity's surprise merchandise drop in 2016 pioneered the 'visual album' retail strategy, combining streaming content with exclusive product releases that crashed their website within minutes?

The worlds of pop culture and retail have become increasingly intertwined, with celebrities and entertainment franchises changing how brands connect with consumers. From limited-edition merchandise drops to immersive shopping experiences based on movies and TV shows, the entertainment industry has revolutionized retail customer experiences. Test your knowledge about how pop culture phenomena have transformed retail strategies and created new e-commerce trends!

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• Beyoncé with 'Lemonade'
• Taylor Swift with 'Reputation'
• Drake with 'Views'
• Rihanna with 'Anti'

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