Which groundbreaking retail innovation did the Imperial War Museum launch in 2014 that transformed how military history products were marketed to the public?

The business of military history is surprisingly competitive! Museums, memorabilia retailers, and educational resources all compete for visitor attention and customer dollars. Major military museums and retailers have developed innovative marketing strategies to attract visitors and customers. Test your knowledge about a famous product launch that revolutionized how military history is marketed to the public.

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The 'First World War Centenary Partnership' - a global network of over 4,000 cultural and educational organizations sharing marketing resources
The 'Military Memorabilia Marketplace' - an online auction platform directly connecting collectors with battlefield artifact sellers
The 'Veteran's Voice' program - using retired military personnel as product spokespersons for all merchandise
The 'Battlefield AR Experience' - a smartphone app allowing users to purchase replica items they see in augmented reality battlefield tours