Which major sports retailer first implemented heat-mapping analytics to track in-store customer movement patterns and redesign store layouts accordingly?

The sports retail landscape has transformed dramatically with digital technology. Brands are constantly innovating to enhance customer experiences and build loyalty. This trivia question focuses on a groundbreaking retail analytics implementation that changed how sports merchandise is marketed and sold. Test your knowledge about cutting-edge retail analytics in the sports industry!

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Dick's Sporting Goods (2013)
Nike (2015)
Under Armour (2014)
Adidas (2016)