Which retailer pioneered the first AR 'virtual dressing room' that achieved over 1 million uses within its first month of launch?

Augmented Reality (AR) is transforming how consumers shop and interact with products. From virtual try-ons to interactive product demonstrations, AR is creating immersive retail experiences that bridge the gap between digital and physical shopping. Test your knowledge about how major retailers are implementing this cutting-edge technology to enhance customer experience and drive sales.

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• ASOS with its 'Virtual Catwalk' feature
• Sephora with its 'Virtual Artist' tool
• IKEA with its 'Place' furniture visualization app
• Nike with its 'Fit' foot-scanning technology

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