Which major retail brand launched the 'Artisan Collection' in 2013, featuring handcrafted products made using traditional techniques from over 20 different countries?

In today's global marketplace, cultural traditions have become powerful drivers of retail trends and brand storytelling. Many successful retailers now incorporate elements of cultural heritage into their product lines, creating authentic connections with consumers seeking meaningful purchases. This trivia question explores how one famous retail brand revolutionized its approach by embracing cultural traditions in their product development strategy.

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West Elm (Williams-Sonoma)
Anthropologie (URBN)
Pottery Barn (Williams-Sonoma)
Crate & Barrel