Which automotive company launched the first retail innovation lab called 'Intersect' that combines product showcase, restaurant, and cultural space without traditional car salespeople?

Test your knowledge about a groundbreaking retail innovation lab in the transportation sector! Many automotive companies have established innovation centers to reimagine the future of mobility and retail experiences. These labs focus on developing cutting-edge technologies, retail formats, and customer experiences that transform how we purchase and interact with transportation solutions. How well do you know about these innovation hubs reshaping the automotive retail landscape?

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Lexus
Tesla
BMW
Mercedes-Benz