Which of these celebrity-brand partnerships resulted in the largest sales increase and became known as a marketing phenomenon that revitalized an established brand for a new generation?

In the world of pop culture, brand endorsements by celebrities can make or break a marketing campaign. Some partnerships become legendary, defining entire eras of advertising, while others fade into obscurity despite massive investments. Test your knowledge of these high-profile collaborations that shaped consumer trends and pop culture moments. Can you identify which unexpected celebrity-brand partnership became an enduring marketing success story?

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George Clooney and Nespresso (2006)
Michael Jordan and Nike's Air Jordan (1984)
Britney Spears and Pepsi (2001)
Taylor Swift and Apple Music (2016)