Which 2018 horror film broke new ground by becoming the first major studio release to leverage TikTok creators for its primary marketing campaign, more than doubling its projected opening weekend?

The film industry has evolved dramatically in how it promotes blockbusters, particularly with the rise of influencer marketing. Major studios now allocate significant portions of their marketing budgets to digital creators and social media personalities. This shift represents one of the most significant changes in film promotion strategy in the last decade, moving away from traditional advertising toward more authentic, targeted engagement through trusted online voices. Test your knowledge about this transformation in movie marketing!

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