Which gaming company pioneered the first subscription-based loyalty program that offered monthly in-game currency, exclusive cosmetics, and early access to new releases all in one package?

Customer loyalty programs have become a cornerstone of the gaming industry, offering players exclusive rewards, early access, and special perks. These programs have evolved significantly over the years, with major companies developing innovative ways to keep players engaged and incentivized. Test your knowledge about the history and features of gaming loyalty programs that have shaped player retention strategies in this competitive industry.

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Epic Games (with Fortnite Crew in 2020)
Electronic Arts (with EA Access in 2014)
Ubisoft (with Ubisoft+ in 2019)
Microsoft (with Xbox Game Pass in 2017)