Which mythological concept did Sephora use in their 2021 augmented reality mirrors that allowed customers to 'transform' into legendary creatures while trying makeup products?

Throughout history, mythology and folklore have inspired retail strategies and branding. Ancient symbols, legendary creatures, and heroic tales continue to influence how products are marketed and sold today. This poll explores how a major retailer leveraged mythological storytelling in their groundbreaking augmented reality campaign that transformed the shopping experience and connected ancient narratives with modern technology.

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Norse concept of 'Hamskifte' (shapeshifting)
Greek concept of 'Metamorphosis' as depicted in Ovid's poems
Japanese 'Henge' transformation from yokai folklore
Celtic 'Selkie' skin-shedding transformation mythology