Which product holds the Guinness World Record for the most expensive retail product launch in history, with over $500 million spent before the first item was sold?

The retail industry has seen some extraordinarily expensive product launches that have broken world records. These launches often combine cutting-edge technology, luxury marketing, and exclusivity to create headline-grabbing moments. Test your knowledge about the most expensive retail product launch in history - which required massive investment in marketing, research, and development before a single unit was sold.

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