Which gaming-adjacent company was the first to launch a fully immersive VR shopping experience that allowed users to browse and purchase products in a virtual store?

The gaming industry has been at the forefront of virtual reality technology, but did you know that retailers have been experimenting with VR shopping experiences for years? Test your knowledge about the intersection of gaming technology and retail innovation with this challenging trivia question about early VR retail implementations.

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• Alibaba's Buy+ VR shopping experience (2016)
• Amazon's Prime VR Store (2018)
• Walmart's Spatial Commerce Initiative (2017)
• Steam's VR Marketplace (2015)

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