Which pharmaceutical advertising campaign was the first to use a direct-to-consumer approach for erectile dysfunction, breaking taboos around men's health discussions in mainstream media?

Pharmaceutical advertising is a multi-billion dollar industry with strict regulations and innovative approaches. While drug companies cannot advertise prescription medications directly to consumers in most countries, the US and New Zealand allow it. These campaigns often navigate complex regulatory requirements while attempting to create memorable branding. Test your knowledge about some of the most influential pharmaceutical advertising campaigns that changed how medical products are marketed to both healthcare professionals and patients.

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Pfizer's Viagra campaign featuring Bob Dole (1998)
Eli Lilly's Cialis campaign with couples in bathtubs (2003)
Bayer's Levitra campaign with NFL coach Mike Ditka (2004)
GSK's Levitra campaign with the 'Strike up a conversation' tagline (2001)