Which transportation company's "Surprisingly Ordinary Prices" campaign in 2018 resulted in a 43% increase in ridership and won the Global Transportation Marketing Award?

In the competitive transportation industry, effective advertising campaigns can transform brand recognition and consumer behavior. One particular marketing campaign revolutionized how a major transportation company positioned itself and dramatically increased market share. Test your knowledge about this industry-defining moment that changed how transportation companies market their services.

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Lyft's campaign featuring real drivers' stories and transparent pricing structure
TransitGo's campaign highlighting their competitive pricing against traditional car ownership costs
Uber's campaign comparing their rates to public transportation options in major cities
Bolt's price guarantee campaign promising the lowest rates or double the difference back