Which gaming company pioneered the first successful in-game retail augmented reality feature that allowed players to virtually try on real-world products before purchasing them through an integrated e-commerce platform?

Gaming and virtual worlds have transformed how brands engage with consumers, creating entirely new retail ecosystems inside digital spaces. Major gaming platforms now host virtual stores where players can purchase both digital items and real-world products. This poll tests your knowledge about the cutting-edge intersection of retail augmented reality in gaming environments, where the lines between physical and virtual shopping continue to blur.

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Epic Games (Fortnite) with their 2019 Nike Air Jordan partnership
Roblox with their 2020 Gucci Garden experience
Minecraft with their 2018 IKEA furniture visualization plugin
Activision Blizzard with their 2021 Call of Duty Warzone x Adidas collaboration