Which book launch included a global embargo, actors signing NDAs, and special trunk deliveries that helped it sell 6.9 million copies in its first 24 hours in the US alone?

Product launches in the publishing world can be as strategic and spectacular as those in any industry. From midnight release parties to elaborate marketing campaigns, publishers have developed innovative ways to build anticipation and drive sales for notable books. Test your knowledge of some of the most memorable book launch strategies that transformed literary works into cultural phenomena.

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• Harry Potter and the Deathly Hallows
• The Da Vinci Code
• Twilight: Breaking Dawn
• The Lost Symbol

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