Which gaming company's retail innovation lab pioneered the 'Interactive Game Wall' technology that allows customers to sample games without controllers through motion detection?

Major gaming companies invest millions in retail innovation labs to test new ways of showcasing their products and creating immersive shopping experiences. These labs blend virtual reality, interactive displays, and cutting-edge technology to revolutionize how gamers discover and purchase games. Test your knowledge about these gaming retail innovation centers that are reshaping the industry landscape.

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Microsoft's Retail Experience Center in Redmond
Sony's PlayStation Innovation Hub in Tokyo
Nintendo's Future Store Lab in Kyoto
Valve's Steam Experience Center in Bellevue