Which beauty brand launched the revolutionary 'Virtual Artist' AR app that allows customers to virtually try on makeup products using their smartphone camera?

The retail landscape is constantly evolving with technology, and augmented reality (AR) has been one of the most transformative innovations in recent years. Major brands have embraced AR to create immersive shopping experiences, allowing customers to virtually 'try before they buy' and interact with products in unprecedented ways. This poll tests your knowledge about a groundbreaking AR implementation that changed how consumers engage with makeup products in the digital age.

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Sephora
Glossier
Fenty Beauty
MAC Cosmetics