Which gaming retailer rebranded in 2012, changing their logo from black to white text and shifting toward a digital-first strategy while maintaining their iconic name?

Test your knowledge about one of the most significant brand transformations in gaming history! In 2012, this company underwent a complete rebranding that signaled its evolution from a purely retail-focused business to a comprehensive gaming ecosystem. This strategic pivot represented one of the most notable brand evolutions in the gaming industry, affecting everything from their visual identity to their core business model.

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GameStop
Electronic Boutique (EB Games)
Game (UK retailer)
Micro Center