Which pop culture franchise broke retail records in 2019 with a product launch that generated $500 million in merchandise sales within just 24 hours of release?

Product launches in the entertainment world can create unprecedented hype and cultural moments. From limited-edition merchandise to innovative collaborations, pop culture brands know how to turn product releases into events that dominate social media and drive massive consumer engagement. Test your knowledge about some of the most impactful pop culture product launches that transformed how entertainment franchises connect with their audience and monetize fandom.

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