In Nike's 'Consumer Direct Offense' retail strategy launched in 2017, what percentage of its total sales did the company announce it would shift to direct-to-consumer channels by 2022?

In the competitive world of sports retail, brands have had to evolve their strategies to maintain customer loyalty and market share. One of the most significant shifts in recent years has been Nike's controversial 'Consumer Direct Offense' strategy launched in 2017, which dramatically changed how the sportswear giant approached retail distribution. This trivia question tests your knowledge about this pivotal retail transformation that sent shockwaves through the sports industry.

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30% direct-to-consumer sales
50% direct-to-consumer sales
75% direct-to-consumer sales
100% direct-to-consumer sales (complete elimination of wholesale partners)