Which pharmaceutical company first launched a direct-to-consumer (DTC) television campaign for a prescription medication after the FDA relaxed broadcast advertising regulations in 1997?

Healthcare marketing has evolved significantly over the past decades, with pharmaceutical companies and medical device manufacturers employing innovative campaigns to reach healthcare professionals and patients. This trivia question focuses on a groundbreaking marketing campaign that changed how medical products are promoted and perceived in the industry.

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Eli Lilly with Prozac
Pfizer with Viagra
Schering-Plough with Claritin
GlaxoSmithKline with Paxil