Which company launched the first modern retail loyalty program in 1981 that became the model for countless programs that followed?

Loyalty programs have become a cornerstone of modern retail strategy, helping businesses retain customers and gather valuable consumer data. But do you know which company pioneered the modern retail loyalty program that would revolutionize how businesses approach customer retention? Test your knowledge of retail history and the evolution of customer loyalty strategies that have shaped contemporary business practices.

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American Airlines (AAdvantage)
Starbucks (Starbucks Rewards)
Walmart (Walmart+)
Sears (Sears Club)