Which packaging innovation caused the most significant disruption to the film rental business model in the late 1990s/early 2000s?

In the film industry, packaging isn't just about wrapping products—it's about how movies are presented to audiences and marketed. One particular innovation in movie packaging created a dramatic shift in how films were distributed and consumed at home, revolutionizing the entire home entertainment industry and changing viewing habits forever.

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• Netflix's red DVD mailer envelopes
• Blockbuster's clamshell VHS cases
• Disney's 'vault' limited-edition DVD packaging
• Columbia House's monthly movie club boxes

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