In 1985, Coca-Cola launched 'New Coke' with a reformulated flavor. How long did it take for the company to announce the return of the original formula due to consumer backlash?

In the high-stakes world of brand management, not all changes are embraced by consumers. Sometimes, even the most well-researched product revisions can lead to unexpected market reactions. This poll explores one of the most infamous product reformulation and rebranding failures in business history - a cautionary tale that continues to be studied in marketing courses worldwide as an example of what happens when companies misread consumer attachment to established products.

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77 days
6 months
1 year
30 days