Which innovative marketing approach did NASA use to build unprecedented public engagement for the James Webb Space Telescope prior to its launch?

The James Webb Space Telescope (JWST) was one of NASA's most ambitious and expensive projects, costing nearly $10 billion. Beyond its scientific significance, the telescope's launch in 2021 represented a major marketing challenge: how to generate public excitement and justify the enormous investment in space exploration during challenging economic times. This poll explores the innovative marketing strategy that helped make the JWST a household name and secured continued public support for astronomy initiatives.

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Real-time interactive simulation allowing the public to 'test' the telescope's capabilities on virtual celestial objects
'Where's Webb?' digital tracker showing the telescope's journey to its orbit location with live data visualization and milestone celebrations
Celebrity endorsement campaign featuring Hollywood actors who appeared in space-themed movies explaining the telescope's importance
Subscription box service delivering monthly space-themed merchandise with educational materials about JWST technologies