Which sporting goods company successfully repositioned its brand in 2018 by shifting from a performance-focused message to an inclusive 'Sport is for Everyone' campaign that resulted in a 26% increase in female customers?

The sporting goods industry has evolved dramatically in recent years with technological advancements and shifting consumer preferences. Brand positioning strategies have become increasingly sophisticated as companies compete for market share in this highly competitive space. Test your knowledge about how a major sports brand successfully repositioned itself in the market through an innovative campaign that changed consumer perception.

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Adidas with its 'Through Sport We Have the Power to Change Lives' campaign
Nike with its 'Dream Crazy' campaign featuring Colin Kaepernick
Under Armour with its 'The Only Way Is Through' repositioning strategy
Puma with its 'She Moves Us' campaign that broadened its appeal beyond male athletes