In its first full year of operation (2018), how much revenue did Rihanna's Fenty Beauty reportedly generate, shocking the cosmetics industry and established competitors?

Rihanna's Fenty Beauty revolutionized the cosmetics industry when it launched in 2017, setting new standards for inclusivity with its groundbreaking 40 shades of foundation. This celebrity beauty brand achieved something remarkable in its first year that many established brands couldn't match in decades. Test your knowledge about this game-changing brand history moment that transformed an entire industry!

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$72 million
$570 million
$250 million
$1.2 billion