Which restaurant chain first introduced a mobile app-based loyalty program that allowed customers to order ahead and earn stars/points based on spending rather than visit frequency?

Restaurant and food brand loyalty programs have evolved dramatically in the past decade, transforming how consumers interact with their favorite culinary establishments. From coffee chains to high-end dining experiences, these programs have become sophisticated marketing tools that drive customer retention while gathering valuable data. This trivia question explores a groundbreaking innovation in food industry loyalty that changed consumer expectations forever.

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